About

About me

I'm Russ Johnson, President of Device Direction. I've spent the last 35 years working in the medical device field, for both multinational corporations and early to late stage startups.

I bring wide product experience and and an extensive industry network to your team, and will bring products to market by recruiting and involving key clinical leaders in the field.

download my resume

Career overview

Device Direction 2011-2015

Consultant to early stage medical device companies

Jan Medical 2010-2015

VP Commercial & Clinical Operations

Early stage Marketing , clinical direction and management

Device Direction 2006-2010

Strategic market planning including market research, sales analysis, sales training and direction, pricing, reimbursement analysis, business development and product planning.

Rubicor Medical 2002-06

VP Sales & Marketing

Pre-FDA clearance through initial commercialization

Rita Medical 1998-01

VP Sales & Marketing

Initial commercialization through IPO

The Pathfinder Group 1997-98

Marketing consultant for Massachusetts-based medical device companies

Boston Scientific 1993-96

Director International Marketing – Meditech, Mansfield, Microvasive

Johnson & Johnson 1982-93

Ethicon Sales & Product Management

Marketing Director Surgical Division – Portugal

General Manager J&J NZ

Director International Marketing Ethicon Endo-Surgery

Education

University of Michigan Ross School of Business

MBA, 1976-78

Brown University

AB, 1971-75

Fluent in Spanish and Portuguese